Month 2.... What to do with my fledgling business and where do I go from here

by Dani Parker, 

No one could expect that we would have not one but 2 of the coldest days here on record, so those days were a wash.  That was ok though, I now had the ability to stay home with my kids since they had school canceled.  No panicking if I were going to get in trouble at work because I couldn't secure child care.  With the success of my first 3 weeks, I was able to have piece of mind that my children were safe and we would be ok if I wasn't working. 

The extra time has provided the opportunity to invest time in my business's voice.  Who is my business for? Who do I market to? What makes my business special among all the rest.  I decided very early on, that it was me.  Focus on my people like I always have and stay true to me.  In this time I also wrote my business's mission statement:

Maintain, restore and help give confidence in every way possible to whomever walks through my door.

This seems like a very powerful statement to us bodyworkers and others like me.  I'm not just giving someone a facial.  Often times I am someones gift of celebration but also gift of distraction.  Many situations I have learned through my consult that my guest had lost a loved one recently and this time was given to have something nice for them.  Having the pleasure of serving many of my clients for almost 10 years, I have known them while single, then married, starting a family with amazing times and times of significant loss. In turn, many of those same people have been there for me and I will never forget their kind words and gestures.  

A great many people see me because they struggle with acne, or hair that they dislike having.  They are nervous because they are in a vulnerable position.  I like to think what makes me different is what I do with that nervous energy and how am I going to do right by them from the start.   No one sets out to be a great body/brazilian waxer but knowing that I'm comfortable with possibly inflicting pain on someone and in turn knowing what to do with that and make it the best scenario it can be.  Hopefully they'll even say "that wasn't nearly as bad as I thought it was going to be" by the time they're walking to the door is always one of my goals. 

My new goal is to re-establish giving back to the community that has supported me all this time.  Being the owner of my own business I finally get to do things exactly how I want and whom. This is the part I have been most excited about.  Within this plan, I also want to have time for the people who sought me out.  Making sure I am available for them and get back to my roots and my standards while providing modalities that I have not been able to perform these last few years.